E-commerce Manager - IBG Lab

🚀 Join IBG Lab: Where We Incubate, Build & Scale Our Own Beauty Brands

At IBG Lab, we create, develop, and manage our own brands with a data-driven, growth-focused approach. We test, optimize, and scale continuously to deliver high-performing e-commerce experiences.

To support the acceleration of our brand portfolio, we’re looking for a passionate and ambitious E-Commerce Manager ready to take the reins of our digital ecosystem and maximize the online performance of our brands.

Fluency in English is mandatory for this role.

Why Join IBG Lab?

• A strategic position at the heart of brand growth

• An entrepreneurial, innovative environment where every decision makes an impact

• A test & learn culture with the freedom to experiment and optimize

• Exciting challenges and a fast learning curve

📍 Location: Paris

💼 Contract: CDI / full-time / Hybrid

🔥 Your Responsibilities

🔹 Store Management & Optimization (Shopify)

• Oversee UX/UI, CRO, SEO, and product catalog management

• Deploy strategies to maximize conversion and customer retention

• Integrate tools and apps to improve user experience and commercial performance

• Track and analyze key e-commerce KPIs (conversion rate, AOV, LTV, etc.)

🔹 CRM Strategy & Automation (Klaviyo)

• Build and optimize email & SMS campaigns with segmentation, automation, and personalization

• Set up nurturing, loyalty, and reactivation workflows (cart abandonment, cross-sell, retargeting)

• Test and iterate to improve campaign engagement and revenue

🔹 Logistics & Supply Chain (3PL)

• Work closely with IBG Group’s supply chain and logistics team

• Manage relationships with our 3PL partners to ensure fast and reliable delivery

• Optimize costs, stock management, and post-purchase experience (order tracking, returns, customer satisfaction)

• Implement strategies to reduce friction and boost retention through seamless logistics

🔹 Acquisition & Growth – Paid Media & Performance Marketing

• Coordinate with agencies and freelancers to boost performance

• Use a test & learn approach on audiences, creatives, offers, and user flows

• Lead a ROAS-driven strategy to maximize profitability across e-commerce channels

🔹 Marketplace Management (Amazon & Mirakl Platforms)

• Manage brand presence, product listings, and promotions on Amazon Seller Central

• Monitor performance and ensure compliance with marketplace best practices and KPIs

• Launch and maintain product visibility and operations on Mirakl-powered marketplaces

• Optimize content, pricing, and logistics across all marketplaces to maximize growth